Creative Direction • Art Direction • Graphic Design • Production
Hypha Brand Creation
From the ground up, I creatively distilled three entrepreneur's ideas for a craft beer passion project, into a clear, mission statement, name, and visual identity.
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In Depth Market Research
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Mission Statement
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Name Creation
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Logo
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Brand Colour's
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Visual Assets
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Website Design
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Copy Writing
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Brand Guidelines
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Indesign Templates
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Can Label
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Instagram
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Sell Sheets
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Provide Ongoing Art Direction
Hypha Website Design
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Wire Frames
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Copy Writing
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Design Layouts
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Final Visual Asset Production
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File Structure Organization
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Naming Convention
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Website Production
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Brand Guidelines
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Provide Ongoing Art Direction
Hypha Instagram Design & InDesign Template
Design layouts, final web ready files.
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Design Layouts
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Indesign Templates
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Production
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Provide Ongoing Art Direction
Hypha Sell Sheets Design & InDesign Template
From wire frames, design layouts, final web ready files, and producing website.
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Design Layouts
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Production
Hypha Label Design & InDesign Template
Designed multiple layouts that would have the copy and QR code work with a variety of different artwork styles.
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Design Layouts
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Template Production
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Provide ongoing art direction.
Hypha Brand Standards
Guidelines for the company, contractors, and vendors to maintain the brand, it's visual identity, and its connection with the target audience over time.
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Copy Writing
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Design Layout
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Final Visual Assets Production
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Provide Ongoing Art Direction
Mark's In-Store 4 Screen
Video Clips
After Effects
Conceptualize the direction for in-store clips with images and copy provided. Produce and deliver final screen ready files under 10mb file size
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After Effects templates
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Creative Cloud Library
Mark's Flyers
InDesign, Photoshop, Lightroom, Illustrator
Produced multiple direct mail multipage flyers, newspaper ads, and in-store signage. Collaborated with client services, photographers, designers, and production artists, to provide creative solutions that met client needs. Produced and delivered final print ready files. Initiated and developed workflow and organization upgrades to increase team efficiency.
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InDesign templates
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InDesign styles
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InDesign grep
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Creative Cloud library
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Developed organizational system for large database of images
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Training documents for new workflows
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Post proofs and complete requested edits
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Export and upload final print ready files
Mark's In-Store Signage
InDesign, Photoshop, Lightroom
Produced multiple direct mail multipage flyers, newspaper ads, and in-store signage. Collaborated with client services, photographers, designers, and production artists, to provide creative solutions that met client needs. Produced and delivered final print ready files. Initiated and developed workflow and organization upgrades to increase team efficiency.
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InDesign templates
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Creative Cloud library
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Developed organizational system for large database of images
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Training documents for new workflows
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Post proofs and complete requested edits
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Export and upload final print ready files
4Love Compliment Battle Logo Animation
After Effects
Conceptualize and create logo animation for a Valentines Day compliment battle video.
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After Effects
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Media Encoder
Concrete Inspirations Logo Reveal
After Effects
Conceptualize and create logo reveal for a concrete flooring company.
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After Effects
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Media Encoder
Blue Bottle Club
Brand Creation
From the ground up, I creatively distilled three entrepreneur's ideas for a craft beer passion project, into a clear, mission statement, name, and visual identity.
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Logo Design
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Hero Image Composite and Retouching
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Colour Correction
- Colour Palette
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Website Design
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Website UX
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Copy Writing
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Post proofs and complete requested edits.
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Export and upload final web ready files.
Ale Blazers Bottle Club
Rebrand
Due to legal issues and short timelines, I rebranded the Blue Bottle Club using the existing assets already created.
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Logo Design
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Colour Palette
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Website Design
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Post proofs and complete requested edits
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Export and upload final web ready files
C Space Spring Reveal Teaser
Filmed, edited and delivered final screen file for teaser video. Fundraiser for artist centre.
ADHL Video Bumper
Conceptualize the direction for video bumper based on logo. The Departmental Information Agency for Housing in France provides the public with free neutral and customized advice on all legal, financial and tax issues related to housing and urban planning offering them solutions tailored to their personal case.
Pk Sound Truck Wrap
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Designed truck wrap layout.
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Managed production, formatting and delivery of final print ready files.
Pk Sound Clothing
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Designed yearly clothing for sound company with an urban brand.
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Managed production, formatting and delivery of final print ready files.
Canadian Union of Public Employees Local 79 Chill With Will Campaign
Creative Director: Scott Luit
Art Director: Euan Retellack
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Sourced, photoshopped and composited images.
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Collaboratively designed layouts with art director.
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Managed production, formatting and delivery of final print and web ready files.
Alberta Union of
Provincial Employees
Renaissance Painting
Creative Director: Scott Luit
Art Director: Euan Retellack
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Sourced appropriate stock photo of frame.
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Resized frame with Photoshop for various different sizes.
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Created “gallery wall” background and composited elements.
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Collaboratively designed layouts with art director.
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Managed production, formatting and delivery of final print ready files.
University of Calgary U Magazine
Creative Director: John Vickers
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Collaboratively designed layouts with creative director
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Retouched and often heavily photoshopped images
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Managed production, formatting and delivery of final print ready files
Emco Rebrand
Initiated, formulated, and implemented creative solutions to maximize new client opportunities for an Alberta community-owned energy, gas, and internet provider. Developed a refreshed and cohesive brand, responsive web design, and a
more efficient sign-up process for potential customers.
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Mission statement
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Colour pallete
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Copywriting
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Graphic design
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Information design
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Copy Writing
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Export web ready files for web developer
Emco Sign Up Process
UX Design
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Layout images and copy into designated space.
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Post proofs and complete requested edits.
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Export web ready files for web developer
Health Sciences Association of Alberta Elevator Wrap
Creative Director: Alan Macintyre
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Collaboratively produced concept and layout with creative director.
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Managed production, formatting and delivery of final print ready files.
British Columbia Nurses Union Direct Mail
Creative Director: Trevor McConnell
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Collaboratively designed layouts with creative director.
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Managed production, formatting and delivery of final print ready files.
Eagle Ridge "I Bought a Condo" Campaign
Creative Director: Alan Macintyre
Art Director: Euan Retellack
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Collaboratively produced concept with creative director and art director.
Logo Design
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Hand illustrations.
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Adobe Illustrator vectors.
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Managed production, formatting and delivery of final print and web ready files.
Album Art Design
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Concept.
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Illustrate.
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Create wordmarks.
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Designed layouts.
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Managed production, formatting and delivery of final web ready files.
Burlap Sac Album Design
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Produced paintings for cd cover, cd, cd insert and shirt design.
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Designed layouts.
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Managed production, formatting and delivery of final print and web ready files.
Music Event Promo
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Collect and manage assets.
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Design layouts.
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Managed production, formatting and delivery of final print and web ready files.
Scout Communications Stampede Invite
Art Director: Euan Retellack
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Conceptualized creative direction for buckle invite.
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With direction from the art director created layout and illustrations.
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Managed production, formatting and delivery of final print ready files.
Scout Communications Holiday QR Card
Creative Director: Scott Luit
Art Director: Euan Retellack
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Set up seamless background, studio lighting and produced photo.
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Heavily photoshopped image to create a working QR code that looks knitted.
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Sourced appropriate font for card.
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Collaboratively designed layout with art director.
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Managed production and formatting of final print and web ready files.