Pat McNinch Calgary Designer and Production Artist

VISUAL COMMUNICATION

Creative Direction • Art Direction • Graphic Design • Production

Jones Outdoor Living

Jones Outdoor Living Brand Creation

I worked as an In-House creative building Jones Outdoor Living brand from the ground up.

Market Research
Business Strategy
Marketing Strategy
Mission Statement
Copy Writing
Database Organization
Website Design
Logo Design
Internal Documents
Direct Photoshoots
Create Itinerary For Photoshoots
Select Photos For Social Media/Brand
Strategize Social Media Content
Set up Social Media Posts in Business Suite
Create Instagram & Facebook Content
Copywriting For Social Media
Website Redesign

www.jonesoutdoorliving.com

Cultivating Memorable Moments By Extending Your Living Space To The Outdoors

Jones Outdoor Living Mission Statement

Discovering an untouched niche in the landscaping industry, I created a mission statement that focused on the moments shared with loved ones, rather than just pretty landscapes.

Jones Outdoor Living

Logo Design

With a strong mission statement, I designed a logo representing a highly skilled landscape company that blends the comfort of the indoors with the beauty of nature.

Logo Design
Font Selection
Colour Selection
File Exporting
Naming Convention

Jones Outdoor Living Photoshoot Management & Direction

I communicated with the field manager and the photographer to set up an itinerary for shoot days, to maximize the best natural light for desired images and videos to be captured.

Gave direction to the photographer for style of images, angles, rough camera settings, and emotions to be captured.

Creative Direction
Art Direction
Logistics Management
Equipment Rental
Correspondance
On-site cleanup and Management

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Jones Outdoor Living Website Design

Directed, designed, and produced website.

All Copy Writing
Image Selection
UX Design
Graphic Design
Web Development
On-going Site Upkeep

www.jonesoutdoorliving.com

Jones Outdoor Living

Clothing

Sourced and communicated with vendors for apparel production, designed and produced print ready files.

Sourced Vendor
Graphic Design
Production
Vendor Management

Jones Outdoor Living

Vehicle Wraps

Directed, designed, and managed production of wraps and decals for multiple vehicle types.

Sourced Vendors
Art Direction
Graphic Design
Vendor Management
Prepared and Delivered Vehicles

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Jones Outdoor Living

Social Media

I brought a cohesiveness to the brand across all social platforms. Focusing the most attention on Instagram and Facebook, I developed a style to the pages and their content that represents the brand.

Created reels, stories, and unique posts. Scheduled posts, stories, and reels months ahead of time. Prepared content within Business Suite.

Creative Direction
Art Direction
Copy Writing
Graphic Design
Video Editing

Instagram.com/Jonesoutdoorliving

Jones Outdoor Living

Professional Portfolio

Created a portfolio conveying the company's attention to detail, high level of craftsmanship, and approachable character to be sent to potential clients.

Creative Direction
Art Direction
Graphic Design
Copy Writing
Information Design

Jones Outdoor Living Admin Docs

Advised direction for content and organization of information.

Email Signatures
Employee Handbook
Information Design
Business Consulting
Copy Writing
Graphic Design

jonesoutdoorliving

Jones Outdoor Living

First Website

"We need a website yesterday!"

With no logo, no copy, no brand assets, and very little direction, I put together a website that would function as the face of the company until a brand identity could be developed over time.

Market Research
Mission Statement
Tagline
Copy Writing
Photography
Information Design
Website Design

HYPHA Project

Hypha Project Brand Creation

I creatively distilled three entrepreneurs' ideas for a craft beer project into a clear mission statement, name, and visual identity.

In-depth Market Research
Mission Statement
Name Creation
Logo
Visual Assets
Website Design
Copy Writing
Brand Guidelines
InDesign Templates
- Can Label
- Instagram
- Sell Sheets
Provided Ongoing Art Direction

www.hyphaproject.com

Hypha Project Website Design

Directed, designed, and produced website.

Creative Direction
Art Direction
Graphic Design
Wire Frames
Copy Writing
Image Selection
UX Design
Graphic Design
Website Development

www.hyphaproject.com

Hypha Project Instagram Design & InDesign Template

Developed a branded style for their Instagram posts.

Art Direction
Graphic Design
InDesign Templates

www.instagram.com/hyphaproject

Hypha Project Sell Sheets

Designed layout and created template.

Graphic Design
InDesign Template

Hypha Project Can Label

Designed multiple layouts that worked with many different styles of artwork, keeping the copy, barcode, and QR code legible as the artwork constantly changed.

Art Direction
Graphic Design
Production Art
Template Production

Hypha Project Brand Standards

Developed guidelines for the company, contractors, and vendors to maintain the brand, its visual identity, and its connection with the target audience over time.

Creative Direction
Art Direction
Copy Writing
Graphic Design
Final Visual Assets Production

Emco Energy Rebrand

Initiated, formulated, and implemented creative solutions to maximize new client opportunities for an Alberta community-owned energy, gas, and internet provider. Developed a refreshed and cohesive brand, responsive web design, and a

more efficient sign-up process for potential customers.

Mission Statement
Colour Palette
Copy Writing
Graphic Design
Information Design
Production Art

Emco Energy

Emco Energy Sign Up Process

UX Design
Art Direction
Graphic Design
Production Art

Mark's In-Store 4-Screen

Video Clips

Conceptualized the direction for in-store clips with images and copy provided. Produce and deliver final screen ready files under 10mb file size

Motion Graphics
Video Editing
Graphic Design
Production Art
After Effects templates

Mark's Flyers

Produced multiple direct mail multipage flyers, newspaper ads, and in-store signage. Collaborated with client services, photographers, designers, and production artists to provide creative solutions that met client needs. Produced and delivered final print ready files. Initiated and developed workflow and organization upgrades to increase team efficiency.

InDesign Templates
InDesign Styles
InDesign Grep
Creative Cloud Library
Image Organizational System
Training Documents For Workflows
Post Proofs for Review
Export and Upload Final Print Ready Files

Mark's Promotional Material

Produced newspaper ads and in-store signage.

Graphic Design
Production Art

4Love Compliment Battle Logo Animation

Conceptualized and created logo animation for a Valentine's Day compliment battle video.

Motion Graphics
Video Editing
After Effects
Media Encoder

Concrete Inspirations Logo Reveal

Conceptualized and created logo reveal for a concrete flooring company.

Motion Graphics
After Effects
Media Encoder

Blue Bottle Club

Brand Creation

Developed visual identity for a community-based beer club.

Art Direction
Graphic Design
Logo Design

Hero Image Composite and Retouching
Website Design
Website UX

Ale Blazers Bottle Club

Rebrand

Due to legal issues with the "Blue Bottle Club" name and short timelines, I rebranded the Blue Bottle Club to Ale Blazers using the existing assets already created.

Logo Design

C Space Spring Reveal Teaser

Filmed, edited, and delivered final web ready file for artist centre fundraiser event.

cspacekingedward.com

ADHL Video Bumper

Conceptualized and created animation for the Departmental Information Agency for Housing in France. They provide the public with free neutral and customized advice on all legal, financial, and tax issues related to housing and urban planning; offering people solutions tailored to their personal case.